Put simply - Motorsport is the boom sport of the 90's and has developed a vast arm-chair, as well as traditional spectator following, in Ireland and worldwide. Television exposure is expanding and enlarging Motorsport's rating share. This provides investors with a vast range of customers who actually volunteer to watch these multi-coloured bill boards.
The sport itself has become extremely "telegenic" with in-car cameras and helmet-cams combined with fast-paced, hair raising action every where the spectactor or viewer looks.
Motorsport Sponsorship is particularly suited to Brand Awareness and Image Building/Re-inforcing targets. The complete package of promotion and marketing synergies all make motor racing an effective mode of marketing.

• Motor racing is the 5th most watched sport on T.V. with more than 40% of all television viewers watching motorsport at some stage
• Motorsport offers a higher recall of sponsor awareness than most other sports. Research has proven that respondents can recall a sponsor's name on a particular car far easier than in many other sport sponsorship arrangements
• Motorsport is well covered by mainstream media
• Motorsport attracts large on site crowds .... more than 100,000 over the 4 days of the Phoenix Park motor Races

Consider, too, the implications of a racing backdrop. Motor racing is technically sophisticated. It is innovative, progressive, competitive. An impressive base to influence dealings with prospective clients.

• Many Televised Events including the 2000 Phoneix Park races and Leinster Trophy attended by over 200,000 spectators.
• Sponsor Advertising on the Car and Driver's Race-Suit
• Driver & Car Appearances at Exhibitions/Trade-Shows
• Corporate Entertainment for YOU and YOUR GUESTS at Show Case Race Meetings
• Complete Corporate Event Mangement
• Web Page Advertising and Design, Advertising in E-Newsletter and links to your own Web Page
• Sponsor Logos on Team Shirts, Cap etc.
• Sponsor Logos on Team Posters